USC Cinematic Arts

Brand Positioning

USC Cinematic Arts hired Magnet to help this venerated film school position itself for the long term. Magnet developed the tagline “Bridging the Spectrum” and advised that this school prepares students for the full spectrum of cinematic arts, from game design to feature films.

Purchase Intention for University Program

Magnet was commissioned to assess the viability of a new master’s level program for this well-regarded university. As part of our study, we determined the perceived value of the program relative to all schools in the competitive set. As shown, the name of the school makes all the difference in the perceived value of this course.