JOHN RAND LLOYD

Brand Strategist / Market Researcher / Moderator / Facilitator

Any man who started his career in theater and television and holds a degree in economics and mathematics has the left brain-right brain thinking of a brand strategist. John’s study in acting, drama and theater production is where he began his exploration of motivation and behavior. After a successful run as a very young assistant producer for the “Live from the Met” and “Live from Lincoln Center” telecasts, John satisfied his analytical side by earning a degree in Economics and Mathematics. 

Madison Ave. was the perfect place to marry his creative and analytical skills. John conducted large-scale market research studies and studied consumer behavior for three of America’s top 10 agencies: Grey Advertising, J. Walter Thompson (LGFE), and DMB&B. A Boston firm recruited Lloyd where he started the first brand-planning group in New England. John contributed to numerous award-winning campaigns and recognition as one of the country’s top 10 creative shops. 

In 1996, John started Magnet. As stated by ADWEEK, it was the first independent brand-planning group in New England. Some of the largest and most respected communications firms in the US and the UK, multi-national corporations, organizations and institutions have relied on John to help them with product and service development services for compelling brand strategies.

Having worked in market research on over 200 brands, John has interviewed thousands of consumers and professionals from every walk of life to find out what motivates them to make brands a part of their lives.

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