Magnet uncovers the consumer insight that creates powerful branding. We use a thoughtful blend of market research, creative expertise, and deep experience to create brand strategies that increase sales, attract new customers, and build brand loyalty. For over two decades, our brand planning processes have uncovered critical insights that create more captivating and relevant marketing communications, more focused and efficient target marketing, more desirable products and services, and more inspiring mission and vision statements.
Magnet’s approach to brand positioning helps brands find their passion and purpose. Unlike artificial ideas, which are born out of compromise, drain energy and force an unnatural consistency, “natural” solutions feel right, improve the bottom line, and energize stakeholders because they bring out the true nature and intrinsic strengths of the brand.
WHAT PEOPLE ARE SAYING
"The work you did for us and the way in which you lead the process was truly incredible, so I am pleased to share our experience working with you with any client."
Kristin Borella, Associate Dean, Communications and Public Relations, University of Southern California
"I've been fortunate to work with a variety of great strategic thinkers, planners and pioneers and there is no one better than John Lloyd."
Rob Kabus, Global CEO at BPN Worldwide
"Few people know more about strategic planning or creative than John. Few have his marketing sense, insights, presentation, enthusiasm or his relationship skills."
Woody Kay, Executive Creative Director, Arnold Communications
"We couldn't be happier with our new brand & we're already seeing results."
Shannon Carroll, President/CEO at the Genesis Center
"Magnet's work is 'spot on' and puts us squarely on the path for where we want our brand to go."
Ann Hamann, Vice President, Marketing at Ontegrity
"It has been an absolute home run!! I can’t thank you enough for distilling the essence of who we are in such an extraordinary way. You are outstanding – thanks!!"
Director of Strategic Initiatives, UVA/Darden