Brand Strategy

Magnet uncovers the consumer insight that creates powerful branding. We use a thoughtful blend of market research, creative expertise, and deep experience to create brand strategies that increase sales, attract new customers, and build brand loyalty. For over two decades, our brand planning processes have uncovered critical insights that create more captivating and relevant marketing communications, more focused and efficient target marketing, more desirable products and services, and more inspiring mission and vision statements.

Magnet’s approach to brand positioning helps brands find their passion and purpose. Unlike artificial ideas, which are born out of compromise, drain energy and force an unnatural consistency, “natural” solutions feel right, improve the bottom line, and energize stakeholders because they bring out the true nature and intrinsic strengths of the brand.