ROCKY HILL COUNTRY DAY SCHOOL
Brand Positioning
Magnet developed the theme line ‘THINK OUTSIDE’ to underscore this school’s innovative teaching methods as well as its beautiful campus situated on 80 acres of waterfront property.

ASBMB
Magnet, Inc. was hired by this well-regarded academic society and scientific journal publisher to it better understand the next generation of scientists coming into the profession.

Communications Research
Stop Autonomous Weapons
Communications Research
Magnet helped this organization consisting of the world’s foremost AI scientists, form its argument for banning Artificial Intelligence weapons.

Brand Positioning
USC Cinematic Arts
Brand Positioning
USC Cinematic Arts hired Magnet to help this venerated film school position itself for the long term. Magnet developed the tagline “Bridging the Spectrum” and advised that this school prepares students for the full spectrum of cinematic arts, from game design to feature films.
Purchase Intention for University Program
Magnet was commissioned to assess the viability of a new master’s level program for this well-regarded university. As part of our study, we determined the perceived value of the program relative to all schools in the competitive set. As shown, the name of the school makes all the difference in the perceived value of this course.