
Magnet is a market research and consulting firm that creates compelling brand strategies using consumer insight, creativity, and deep experience.
Evidence-based Brand Strategies. Strong Results.
Magnet, Inc. is a brand strategy and market research consultancy that partners with clients who value the power of smart research and creative thinking to build strong, lasting brands.
Founded 30 years ago as New England’s first independent brand strategy firm, Magnet blends insight-driven research with strategic clarity to help marketers avoid costly missteps and uncover growth opportunities.
Our studies inspire action—giving clients and creatives the evidence they need to make bold, effective decisions. We’re methodology-agnostic and follow a “research al dente” philosophy: just enough research to be useful, never more than necessary.
With over 2,000 projects completed for 300+ brands worldwide, Magnet has helped shape compelling communications and successful marketing strategies across industries.