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Founded over 25 years ago as the first independent brand strategy consultancy in New England, Magnet employs a thoughtful and appropriate application of research to provide marketers with clear insights and compelling brand strategies. Our processes help clients avoid costly mistakes and identify profitable opportunities. We design our studies to generate usable evidence that inspires both clients and creative professionals, leading to actionable marketing strategies. Magnet is methodology-agnostic, and our "research al dente" principle ensures we recommend only the essential research. Magnet has completed over 2,000 assignments for more than 300 brands globally, laying the groundwork for impactful communications and successful marketing efforts.