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      <image:title>Blog - Making a name for yourself - Name Changes to the Rescue</image:title>
      <image:caption>Some names sound unappetizing. Some names conjure the wrong associations. Still, some names actually work against the very objective that the brand is trying to accomplish. For instance, if you’re trying to introduce young people into the field of science, you should avoid using the word “science” since many young people decide early on that “science” is a difficult course they took in school. Call your “science center” a “discovery center,” and it becomes less threatening. You’ll get more people over the threshold where they can discover that science is fun.</image:caption>
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      <image:caption>The world-renowned "film" school hired Magnet to position for a future where digital games are becoming feature films, films are becoming games, hit TV are born from webisodes, and entire movies are shot with iPhones. Magnet's strategy work identified that USC Cinematic Arts is the only school that is BRIDGING THE SPECTRUM.</image:caption>
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    <lastmod>2025-07-30</lastmod>
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      <image:caption>Magnet conducted numerous studies for Liberty Mutual to insure its message and website were on-brand.</image:caption>
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      <image:caption>Magnet conducted numerous studies for Liberty Mutual to insure its message and website were on-brand.</image:caption>
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    <image:image>
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      <image:caption>A fresher look for Brigham's - Design (Right) by Rattle Advertising.</image:caption>
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      <image:caption>Creative by Merkley + Partners</image:caption>
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    <lastmod>2025-07-31</lastmod>
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      <image:title>Approach</image:title>
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    <lastmod>2025-08-08</lastmod>
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      <image:title>Approach</image:title>
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  <url>
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    <lastmod>2019-09-18</lastmod>
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  <url>
    <loc>https://magnetinc.net/home-testing</loc>
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    <priority>0.75</priority>
    <lastmod>2020-05-06</lastmod>
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      <image:title>Home (Testing) - ASBMB</image:title>
      <image:caption>Magnet, Inc. was hired by this well-regarded academic society and scientific journal publisher to it better understand the next generation of scientists coming into the profession. Placeholder</image:caption>
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    <image:image>
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      <image:title>Home (Testing) - ROCKY HILL COUNTRY DAY SCHOOL</image:title>
      <image:caption>Magnet developed the theme line ‘THINK OUTSIDE’ to underscore this school’s innovative teaching methods as well as its beautiful campus situated on 80 acres of waterfront property. Brand Positioning</image:caption>
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      <image:title>Home (Testing) - ASBMB</image:title>
      <image:caption>Magnet, Inc. was hired by this well-regarded academic society and scientific journal publisher to it better understand the next generation of scientists coming into the profession. Placeholder</image:caption>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing) - Hewlett-Packard Logo (Copy)</image:title>
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      <image:title>Home (Testing) - Subway Logo (Copy)</image:title>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing) - Cornell University Logo (Copy)</image:title>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing)</image:title>
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    <image:image>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing) - Coastal Heritage Bank (Copy)</image:title>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing)</image:title>
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    <image:image>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing) - Ruth's Chris Steak House (Copy)</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1521419631219-85AGT8CXDYJC2UMYB6O0/honey-dew-donuts_coupons+copy.png</image:loc>
      <image:title>Home (Testing) - Honey Dew Donuts (Copy)</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1587581058259-HY7M5MPXYYAY0FHVMKHR/BrandPositioning2.png</image:loc>
      <image:title>Home (Testing)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1587581058251-EJXS6MHMEKA9UDHC1FOM/ProductDevelopment2.png</image:loc>
      <image:title>Home (Testing)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1587581059242-7K8VHMSM9JZ6VXCFOL9Y/CreativeDevelopmentResearch2.png</image:loc>
      <image:title>Home (Testing)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1587581058803-6VT4K0VUQWOAGMN8VRII/CreativeServices2.png</image:loc>
      <image:title>Home (Testing)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1587581059342-KQEQIP54T5V5OY4WFKMO/AudienceSegmentation2.png</image:loc>
      <image:title>Home (Testing)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1587581058823-X4X9HYNNS0GCLKOIXEO2/IdeationSessions2.png</image:loc>
      <image:title>Home (Testing)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1583526527048-L88P6Y69C87NHYVTXTP5/Screen%2BShot%2B2019-10-08%2Bat%2B3.23.56%2BPM.jpg</image:loc>
      <image:title>Home (Testing) - Brand Positioning (Copy)</image:title>
      <image:caption>Magnet developed the theme line ‘THINK OUTSIDE’ to underscore this school’s innovative teaching methods as well as its beautiful campus situated on 80 acres of waterfront property.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1583526485713-1DP3ZSCI9XSKQ0KK3ABB/ASBMB+Screen+Shot.png</image:loc>
      <image:title>Home (Testing) - ASBMB (Copy)</image:title>
      <image:caption>Magnet, Inc. was hired by this well-regarded academic society and scientific journal publisher to it better understand the next generation of scientists coming into the profession.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1569965622644-H2S064SMGNRXZJCFC15O/Future+of+life+institute+autonomous+weapons+slaughterbots+image.png</image:loc>
      <image:title>Home (Testing) - Communications Research (Copy)</image:title>
      <image:caption>Magnet helped this organization consisting of the world’s foremost AI scientists, form its argument for banning Artificial Intelligence weapons. https://www.youtube.com/watch?v=9CO6M2HsoIA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1569944157844-U7KBF3OBSD0P232GF1GS/USC+Cinematic+Arts.png</image:loc>
      <image:title>Home (Testing) - Brand Positioning (Copy)</image:title>
      <image:caption>USC Cinematic Arts hired Magnet to help this venerated film school position itself for the long term. Magnet developed the tagline “Bridging the Spectrum” and advised that this school prepares students for the full spectrum of cinematic arts, from game design to feature films.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1570066039458-8TZDQ7LBMBR4NBNDHFXL/Purchase+Intent+Perceived+Value+by+School+Name+2.png</image:loc>
      <image:title>Home (Testing) - Purchase Intention for University Program (Copy)</image:title>
      <image:caption>Magnet was commissioned to assess the viability of a new master’s level program for this well-regarded university. As part of our study, we determined the perceived value of the program relative to all schools in the competitive set. As shown, the name of the school makes all the difference in the perceived value of this course.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1580670408389-4N567F9MSX7G7WXVCCY6/Older+Folks+Working+Out.png</image:loc>
      <image:title>Home (Testing) - Motivational Research (Copy)</image:title>
      <image:caption>Magnet, Inc. has conducted research with mature adults throughout the country to help health organizations understand how they can persuade seniors to take better care of themselves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1580669092485-SMIV3HFYD51U9W1CM00C/Pro%2BBono%2BStory%2B%252522Key%252522.jpg</image:loc>
      <image:title>Home (Testing) - Content Development (Copy)</image:title>
      <image:caption>One of the nation’s most respected law firms Mintz Levin hired Magnet, Inc. to write seven stories about the legal firm’s praiseworthy pro bono efforts in the areas of solving homelessness, discrimination, and addiction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1571265780158-IDNGMK3DCBFPLIY9WKKG/Xaverian+Screen+Shot.png</image:loc>
      <image:title>Home (Testing) - Brand Positioning (Copy)</image:title>
      <image:caption>Magnet, Inc. conducted brand positioning research to develop the theme REDEFINING STRONG. Strong is about much than muscles and will. Strong is about respecting others and yourself. It’s taking responsibility and giving credit where it’s due. Strong is speaking out, and it is also holding back. Strong is doing a favor and not expecting one in return. Strong is doing the right thing even when it’s not popular. Strong is having faith in the face of doubt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1574278766525-82F1BK1039N031NHSYJ9/Blount%2BPenne%2BPackage.jpg</image:loc>
      <image:title>Home (Testing) - Product Development (Copy)</image:title>
      <image:caption>Magnet helped Blount Fine Foods develop the Name, Packaging, and Positioning for a line of high quality, freshly prepared refrigerated meals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1574311620992-NBN7MHYLYDAOU0MX1T6E/AHCT+Segmentation+Pic.png</image:loc>
      <image:title>Home (Testing) - Geo-Demographic Segmentation (Copy)</image:title>
      <image:caption>Magnet analyzed 86,000 records to identify the core geo-demographic segments that make up this health exchange's customer base. By doing so, this brand was able to increase the efficiency and power of the marketing budget dramatically.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1574285837094-L1WHSEEB8RXILAXM1XYN/Philips+Lifeline.png</image:loc>
      <image:title>Home (Testing) - Product &amp;amp; Service Development (Copy)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1580610731331-6Q7QV7MP8VTFTU55J39N/Pro+Bono+Story+%2522Chain%2522.png</image:loc>
      <image:title>Home (Testing) - Content Development (Copy)</image:title>
      <image:caption>One of the nation’s most respected law firms Mintz Levin hired Magnet, Inc. to write seven stories about the legal firm’s praiseworthy pro bono efforts in the areas of solving homelessness, discrimination, and addiction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1569965349956-NNYOR1OQ1K9IKG5P6899/Ursuline+Academy+Brand+Positioning+Legacy+Place.png</image:loc>
      <image:title>Home (Testing) - Brand Positioning (Copy)</image:title>
      <image:caption>Magnet helped this brand express its long-standing commitment to innovation, service, and empowerment of young women. Ursuline Academy is an innovative and empowering environment where young women feel free to explore and develop all dimensions of their character to create positive change in the world, and to achieve far beyond what they’ve imagined. DEFY EXPECTATIONS</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1583526452762-VWBCOYMKP6O2TO351OIH/Arcturus+Screen+Shot+.png</image:loc>
      <image:title>Home (Testing) - Brand Positioning and Identity (Copy)</image:title>
      <image:caption>Magnet helped this leading consultancy reposition and created a new brand identity with the theme line “Real Estate with a Better View.” Arcturus’ multi-perspective approach and rigorous analyses enable it to see things other firms cannot. That’s “real estate with a better view.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5091cfd6e4b08a6452e5b543/1588003096920-LYJYQHNYZYHUK4XHF86G/Love+That+Baby.png</image:loc>
      <image:title>Home (Testing) - Brand Repositioning (Copy)</image:title>
      <image:caption>This state-run service was commonly referred to as 'home visits,' which moms said felt intrusive and reinforced the notion of inspection. 'Love that baby' softened the service and shifted the attention to what matters most, loving that baby.</image:caption>
    </image:image>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing)</image:title>
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      <image:title>Home (Testing)</image:title>
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