BRAND STRATEGY, MARKET RESEARCH & CREATIVE SERVICES
PRODUCT & SERVICE DEVELOPMENT
ARE YOU READY FOR MARKET?
From life-saving medical devices to golf balls, coffee, hotels, hospitals and running shoes, Magnet helps clients create successful products and services from concept to launch. We have saved and made clients millions of dollars by assessing the viability of products and services. From identifying the correct audience segments to positioning, packaging, promotion, naming and placement, we have turned failures into success stories, moved laggards to front-runners and ensured that products and services are maximally relevant and desirable.
WHAT'S THE BIG IDEA?
"I never thought about it that way." This is what we hear from clients after one of our ideation sessions. We use divergent thinking techniques to enable clients to look at products, services, operations, and their audiences in brand new light. Brand stakeholders leave our sessions energized and excited about the possibilities of new positioning directions, new products, new services. and new approaches.
BRAND POSITIONING RESEARCH
DOES YOUR BRAND HAVE PASSION AND PURPOSE?
Can your employees clearly state your brand's position? Can your customers? If you don't have a clear and compelling positioning, then you're wasting precious marketing dollars. We've helped hundreds of brands uncover the single-minded, seminal idea that compellingly distinguishes their brand from the competition. From that governing brand idea, we craft a brand story that naturally puts your products and services in the proper perspective and gives your brand higher purpose. Your brand will draw more attention, capture hearts and minds and more market share.
WHERE CAN YOU FIND YOUR BEST CUSTOMERS?
We increase the efficiency of marketing budgets by identifying the high potential customer segments and weeding out the non-productive segments. By examining lifestyle, social status, shopping behavior and media consumption habits, we can tailor messages to match each segment, place your brand directly in the path of consumers' lives and create appropriate co-branding and promotional opportunities that put your brand in the right company.
CREATIVE DEVELOPMENT RESEARCH
IS YOUR BRAND MAKING THE RIGHT IMPRESSION?
We examine the consumers’ comprehension of and reactions to ads, package designs, logos, direct mail, collateral, p-o-p materials and web sites to understand how consumers are processing messages. Are messages evoking the right feelings? Our clients have found that if they put their marketing materials in our hands we can locate problem areas and identify even subtle changes in content and imagery that dramatically increase response rates and sales.
DO YOU WANT RESULTS?
Magnet works with some of the most talented creative people in the industry to translate brand strategies into compelling marketing communications that achieve the desired results. We take the guesswork out of communications. A solitary creative team cannot predict how a market will respond and a lot of so-called research can actually send brands on entirely the wrong track. We'll make sure your brand is on-point, on-brand and on-target.